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Adastra Education
Our sister company, with whom we deliver the ESF Project
"Web Based Multimedia" . This project includes a very wide
range of digital multimedia applications.
The ESF Project gives us and a number of partners exciting
opportunities to develop digital media applications. Some of
the highlights so far include cutting communication costs
with schools by over 800% for the FAW Trust, making Key
Stage 2 subjects such as Maths, Literacy, History and
Geography come alive through football and creating an HR
tool kit for SME's.
Very early on in the project we realized that delivering
video via the web, particularly to Objective 1 areas in
Wales, was not an ideal way of reaching audiences as
Broadband take up and usage in these areas at the time was
not very high. This was borne out by an early piece of
research where we compared usage and awareness of web based
material to disc (CD Rom and DVD) based material. So for the
first year of the project, most of the products have been
delivered via disc. However, Broadband usage is now
definitely increasing across Wales, and in the second year
of the project, more materials will be produced for the web
as well, and we will monitor usage via all formats so that
we are in a better position to understand precisely the best
way of reaching specific target audiences.
This project has particular relevance to;
Bodies working with a diverse network on a broad
geographical basis.
Those involved with Education, Training and e learning.
People who want to cut down dramatically on printing and distribution
costs.
Bodies wishing to build up or enhance e-communications with their target audience.
Communications specialists looking for innovative and cost effective materials.
Organisations wishing to become involved in Grant funded projects.
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