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Cardiff Blues Rugby Club
Numerous digital media applications including the website
which allows the Blues to communicate in all directions in a
contemporary way.
As well as creating the Cardiff Blues' website in
partnership with Sequence, we have created numerous
communications tools for the Blues since starting working
with them in 2002. These include CD Roms aimed at schools,
at the fans and at the Business Community, and numerous
shorter video driven pieces used at a wide variety of target
audiences.
Cardiff Blues need to have a greater appreciation than most
organizations of “Brand values” – those familiar with the
ins and outs of Welsh rugby, with ever hanging “regional”
boundaries, will understand exactly why this is. Those that
don’t understand….it’s a long story !
The Blues need to achieve a consistent brand image
everywhere the brand appears, and the communications tools
they use need to be contemporary, original and attention
grabbing. Our continuing work with them over the years
manages to hit this goal for whatever audience is being
targeted.
You may be interested to learn more about this if you are;
Involved with commissioning corporate communications work.
Responsible for running a busy, news heavy website.
Marketing to a very specific interest audience.
Wanting to build up an online community.
Trying to build or maintain brand awareness.
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