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Discovery Channel
New website and complete streaming media template and
protocol guidelines.
Discovery Channel Europe and Asia are a broadcaster, but
their website didn’t make full use of the video assets that
they had to hand – nor did a static website with little or
no rich media fit in with the reality of their brand image
to their audience.
CC4 developed a new website for them which reflected the
dynamic nature of their programming schedule, as well as
developing a template and fully comprehensive Streaming
Implementation and Updating Guide, which allowed them to
adapt their own televisual content for streaming on the web.
This needed to cover over a dozen different countries,
offering content in 9 different languages, and these
complexities all had to be worked into the Guide.
This project is a good example of how CC4 will work with
clients in a consultative manner, sharing our knowledge and
expertise on streamed media production, but ultimately
passing this knowledge and these skills on to our clients so
that they can produce their own rich media content.
This project will be of particular interest to;
Organisations who wish to control their own rich media
production processes.
Those interested in acquiring digital media production
skills in house.
Bodies who would make much more use of rich interactive
streamed media if they control of the process.
People who are keen to explore the potential of a Broadband
communications centre.
Those who already have a lot of video (VHS) and DVD in their
organizations and are looking for a channel to exploit this
IP.
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