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Glamorgan Cricket
A video driven informational / educational CD Rom which has
been re-versioned on numerous occasions already for specific
target markets.
Shoot some film (or use footage you’ve already got), put
some interactivity around it, write some words geared to a
specific target audience, channel the message to the
appropriate target audience, back it up with the right mix
of offline communications and you have an excellent all
round communications tool for your organization.
Then re-edit the video, change the words a bit, re-direct
the interactivity, change your offline approach – and you
have another communications tool for a fraction of the cost
of the original.
Then do it again, and again – and you can completely
revitalize your communications/ training activities, at a
fraction of a cost of doing it the “traditional” way. Video
may be a bit more expensive to create than a piece of print
the first time you use it – but the cost of print stays the
same every time you want to change it and re-run it, whilst
the cost of interactive video, slightly edited, augmented
with different words and exercises and information, is only
a marginal incremental cost.
This is what Glamorgan Cricket did with this CD Rom – and
they’ve used it for over half a dozen distinctly different
audiences.
You’ll be desperate to find out more about this product if;
You’re responsible for training – particularly to different
groups with differing focuses.
You have a very visual “product” which needs to be shown in
different ways to different audiences.
You already have some film – in VHS or digital formats –
that you want to use with broader applications.
You are a sales or marketing professional who wants to show
your product in an innovative way.
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